About the Role:
This role has two main components:
Developing and executing global multi-channel marketing campaigns. This involves coordinating their preparation, launch and run, and measuring their performance.
Ensuring we support our receive partners through marketing campaigns.
We work in a very dynamic environment where change is the constant and new exciting projects come up all the time: you will need to be able to identify patterns and opportunities, think at scale and prioritise tasks by their impact on business goals

This role reports to the Digital Marketing Director, with campaigns covering multiple products and solutions, your input will be key to get us to the next level of growth.

Responsibility:
Manage overall digital marketing strategies involving SEO, SEM, PPC, leveraging social platforms
Use campaign management tools, Web Analytics, CRM, Marketing Automation tools, LMS, SEO & Social Media
Search Engine Optimization to increase organic traffic and leads
Manage Google Analytics for goal set-up, funnels, report generation, website study, visitor analysis, social media tracking, Adwords tracking and various other tools
Drive FB Business Manager and Google Ads Manager campaign consoles for digital acquisitions and increasing the lead funnel
Manage the implementation, tracking and measurement of campaigns through analytics, on time and optimize them
Actively test and analyze keywords, advertising copy, landing pages and positioning to increase ROI and drive sales volume through the paid search channel
Provide status reports by collecting, analyzing web analytics data to obtain meaningful data and trends
Stay abreast of new paid search engine marketing developments and opportunities in the SEM domain and incorporate into on-going campaign management
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Location: Mumbai.

Send in your resume at careers@zaggle.in